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Happy Is Up, Sad Is Down

  • $24.99

65 Metaphors for Design

We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day, often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.

Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.

  • Hardcover
  • Size: 6.2" x 1" x 6.7"
  • 304 pages
  • Published by BIS Publishers
  • Written by Jörn Hurtienne et al. 

Happy Is Up, Sad Is Down: 65 Metaphors for Design  by  Jörn Hurtienne et al.