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🦋 mother's day is may 12th! ✨( shipping on all orders $99+) 🦢


We all have something we dream about doing – it’s often the stuff you sketch on paper napkins and boarding passes and church programs. For me, it was creating a line of cards.

I wanted to write words that moved people to braveness of the heart or a better day, and print them on paper so good it would make you sigh with the yum of it all.

The design had to be modern, warm, and gender neutral, so that even my brother, Morgan, would feel comfortable using the line. Paper goods that serve men and women with equal amounts of thoughtfulness and quality. Laughter and relationships don’t really have a gender, after all. The good stuff is the good stuff.

It was important to me that the cards would speak to the feelings you have about events and the people involved, rather than focusing on the events themselves. That’s why Read Between The Lines® products don’t say ‘Happy Birthday!’ but, rather, ‘You’re The Best And The Mostest,’ or ‘Heck Yes.’ The whole reason you’re pumped for someone’s life event is because it’s an occasion to celebrate what he or she means to you, and the amazing role they play in your life and in this world. That’s what the cake and candles are really about. Amazingness.

I also envisioned having a card and gift store that was special, cozy and easy to shop. A place you could escape to for a lunch hour, or on the way home that would turn your day around.