We all have something we dream about doing – it’s often the stuff you sketch on paper napkins and boarding passes and church programs. For me, it was creating a line of cards.
I wanted to write words that moved people to braveness of the heart or a better day, and print them on paper so good it would make you sigh with the yum of it all.
The design had to be modern, warm, and gender neutral, so that even my brother, Morgan, would feel comfortable using the line. Paper goods that serve men and women with equal amounts of thoughtfulness and quality. Laughter and relationships don’t really have a gender, after all. The good stuff is the good stuff.
It was important to me that the cards would speak to the feelings you have about events and the people involved, rather than focusing on the events themselves. That’s why Read Between The Lines® products don’t say ‘Happy Birthday!’ but, rather, ‘You’re The Best And The Mostest,’ or ‘Heck Yes.’ The whole reason you’re pumped for someone’s life event is because it’s an occasion to celebrate what he or she means to you, and the amazing role they play in your life and in this world. That’s what the cake and candles are really about. Amazingness.
I also envisioned having a card and gift store that was special, cozy and easy to shop. A place you could escape to for a lunch hour, or on the way home that would turn your day around.
You'd be able to shop RBTL® goods, curated young makers on the move (including local and Texas-based) and established brands still pushing for greatness.
Our first brick-and-mortar store opened in Dallas in March of 2015. In January of 2019, our Plano, Texas store - built from the ground up - opened at Legacy West. What a blessing it is to be able to take care of our customers in person, and share in their daily lives.
In our Plano store (and online shop!), you'll find the full collection of Read Between The Lines® products, as well as fine cards, candles, notebooks and gifts from brands we can't wait to share with you.
I'm so grateful for our amazing Team and you, our wonderful customers, both retail and wholesale. You make this business possible and our work so fulfilling!
Our goal is to bring joy, and we love to be of assistance with anything you might need. Please send us an email to email@example.com with any questions you might have, and we'll get right back with you.
Thanks so much for your support of this small business!
New Orleans Forever. Whiskey cocktails. Vintage cameras. Pursuing a lifetime quest for the perfect fried chicken and a nifty mid-century modern home to remodel. Collects dishes and glasses, including sets belonging to his grandmother and great-grandmother. Best vacation memory ever: driving a Jeep Wrangler in the rain, top-down, with his sweetie, from San Francisco to Napa Valley.
Cray for Kraft mac n’ cheese. Manic for Maruchan ramen. Psychology student fascinated by Dark Tourism. Wishes to check out Chernobyl. Volunteers with the ASPCA and aspires to play piano. The sight of snow makes her giddy, as does time with her pro-cuddler pup, Zeus. Fave vacation memory: making pasta in a cooking class with her hubs, whilst on honeymoon in Rome.
Krazy for Korean dramas and Korean pop, and dreams of visiting Seoul and Tokyo. Can find anything you've lost before you even. speak. the. words. Digs all things colorful, including dyed hair. Adores her Maltese-Poodle, Snow. Comments from customers about how they love our packaging warm her heart! Maria is one of the nicest. people. ever. born.
Creative calligrapher who loves all things handwritten. Brings the sunshine (and a contagious laugh) wherever she goes. Raises her hand for Jesus, java, Mexican food and margaritas. LSU alum into hand-holding with her hubs and QT with her nephews and sweet rescue pup, Daisy. A low-waste, planet-stewarding lifestyle is her jam. Fave wind-down: learning new recipes from her Mammaw.